One example of learned helplessness I’ve experienced with the iPad is with its strict hit area at the top of its keyboard when typing. It is so easy to accidentally miss the top of the QWERTY keyboard and touch the email edit area that I make repeated mistakes. I’ve learned not to type long messages on the iPad because of this and that’s a shame.

Give the wealth of available options in most online product markets, don’t you think the likelihood of learned helplessness is pretty low? People who aren’t satisfied simply bow out and try another product instead. They don’t get stuck or feel helpless when they have other options available to them.