Curious about your own brainwaves, what they mean, and how you can use them to lead a happy successful life? Watch my latest video and let me know what you think.

Can we seamlessly and inexpensively gauge and measure emotions at the neurological levels of our customers’ reactions towards our products? Short answer is Yes!

See my short intro video here. Subscribe to my YouTube Channel for more tips and ideas. Thanks!

It took almost 6 years but it is almost done! In my PhD dissertation, I have integrated and connected three disciplines: Neuroscience, Information Science, and Cognitive Psychology. I learned a ton during the 6-year journey and, as a result, have developed ways in which neuroscience can be integrated within other disciplines and industries.

My first eBook is launching shortly. It is an introductory book about “electroencephalography” or EEG, a monitoring technique used to record the electrical activities of the brain, and how industries may use it for a variety of non-medical applications. In particular, my research used the Emotiv EPOC, a wearable EEG neuroheadset.

Those interested, do one or all of the following 🙂

• Subscribe to my YouTube channel for hands-on videos with tips and ideas.
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A quick introduction to my upcoming book.

Can you use neuroscience in your business?

Most probably, many of my neuroscience colleagues will deeply disagree with what I am about to write here. However, there is also a movement towards a paradigm shift around how we define the brain and/or its functionalities. So, I guess this post is a humble contribution to the movement, the paradigm shift of how we understand the brain.

I have come to realize that if we continue to think about the brain and define it as it exists today in the text books, our deep questions will simply never be answered.

For the sake of this post, I am sharing two of my long standing fundamental (stupid) questions: 1) where exactly exactly is the memory and 2) what exactly exactly is information? I double-write exactly because every time that I ask these questions, the answers that our current body of knowledge offers appear to only touch the surface. In other words, they fail to provide in-depth answers that would quench my thirst.

While spending years in the tangible world of science, simultaneously, I have also spent years in the untangible world of the art and spirituality. To me, both worlds complement one another and have helped me build a more holistic experience, understanding, and knowledge of this world. As a result, I believe that if we want to define the brain we need to look at it holistically and not just scientifically. I know… it sounds cliche. But hear me out!

Everything that we see, hear, touch, etc is made up of energy! I don’t believe anyone disagrees with that. Hence, the brain is made up of energy too. In fact, in labs, we measure things such as brainwaves, which does indicate the emanation of energy. So, if the brain is all energy, can we assume that what we call the memory is also energy, waves, frequencies? If so, then there is no such thing as the brain being the storage cabinet or somewhere we store files and files of so called information. In that case, there is no memory as we define it.

The brain, then, is simply a generator and receiver of these waves, i.e. it does not store anything but that it tunes itself into different waves of energy, which in turn have/carry different types of information. This means that, at any point in time, we forget who we are because there is no real memory in the brain that makes us remember our name, gender, address, etc. The brain, depending on the habits of the individual, tunes itself into the same frequencies, which in turn carry the same information. Hence, we remember things from the past.

The job of the individual, then, is to either stay with the usual and let the brain be the same receiver as before or, if change is needed, increase their awareness and through focus of the mind adjust the reception of the brain to different types of frequencies of energy.

The free-will, in this sense, will then be for the individual to shift the focus of the mind towards the types of frequencies of the will instead of going on autopilot. Wait… is this what they meant when they said “God [the creator] Wills it” ?

For fact, I tend to forget names and events easily when I move forward in my life. Knowing that there is no such thing as memory but shifting of brain reception of energy, I now understand why I tend to forget names and events easily. It simply is because I am so focused at my life at the moment that I tune into that energy only. Meaning to say, I tune out of the old energy.

The topic of Information is another big question of mine… I will keep pondering until I figure it out.

The neurological aspect and component of information retrieval system design is gaining increased attention within the field of Information Science, as it encompasses complicated human brain activities.

On one hand, the physiological components hold the physiological human responses, such as heart rate or facial expressions, and on the other hand the neurological components, such as electroencephalogram (EEG), hold the neurological or human brain activities and response. While there are numerous LIS studies that have studied and included the physiological responses, few have examined the neurological components of information seeking processes.

Furthermore, the affective component of information retrieval system design is becoming increasingly essential within the field of Information Science, as it encompasses complicated human cognitive processes. Cognitive processes include not only mental processes but also emotion (or affective) processes and responses.  

In the field of Psychology, there are two major disciplines of emotions; discrete and continuous emotions. Within the field of LIS the studies that have examined the role of emotions have mainly examined the role of discrete emotions, such as happiness or frustration. However,  few have examined the role continuous emotions, or so called the dimensions of emotions (valence or arousal). Since these are two major types of human emotions, and in order to build a more holistic view of the role of emotions in information seeking processes, it is important to move toward understanding the affective dimension of information retrieval as well.

One of the most established theoretical frameworks of information search processes is Carol Kuhlthau’s Information Search Process (ISP) model. In this model, through decades of empirical research, Kuhlthau established a six-step model of the holistic experience of the information seekers. These holistic experiences include the affective, cognitive, and physical experiences of the users. Three of these six stages (exploration, formulation, and collection) entail the actual act and process of the users seeking and searching for information using a search system, for example an online search engine. For this reason, this study mainly focuses on these three steps of the information search stages.

The goal of this study is to explore and examine the role of the neurological components as well as the dimensions of emotions of information seeking processes, more specifically when it comes to online information search processes, pertaining to the ISP Model. More clearly, this study explores, examines, and maps the neurological components of  the ISP Model and examines the impact of dimensions of emotions on the neurological responses of the ISP model, more specifically when it comes to online information search processes, pertaining to the ISP Model.